Wednesday, August 15, 2007

Toothpaste in US


"Toothpaste in US", yeh kya topic hai... Yo! I have some stuff to tell about this...

Everyday everyone when they get up the first thing they do is brush their teeth. This is the integral part of activities in a day.

On Monday I went to Walmart to buy a toothpaste and a toothbrush (very important items, especially whenever you are going outstation this is the first item to forget). So then in this huge Walmart the first thing is to find at which corner such commodities are available. After walking half a mile I found this big huge rack where these enormous set of toothpastes were placed.
I was dumbstruck and my eyes were circling round and round(Well this is not the first time I am looking at the toothpaste, but..).

Man! There are so many brands of toothpastes. Colgate, Pepsodent, Crest, Aim, Aquafresh, Close-up, Complete, Gleem, Oral-B, Signal, Sensodyne, Mentadent, Fluoride, Euthymol etc. Kya Fluoride, Euthymol direct chemical names derived from periodic table or what, how do they advertise these. The complexity doesn't just stop at the brands. Now each of these brands have so many sub brands or versions that you will literally go mad. For example Just in Colgate there are these versions: Colgate Total, Colgate MaxFresh, Colgate Whitening, Colgate Advanced Fresh, Colgate Advanced Clean, Colgate Lumimous, Colgate Simply White, Colgate 2in1, Colgate Sensitive, Colgate Fresh Confidence, Colgate Sparkling White, Colgate Oxygen Bubbles, Colgate Tartar Control(don't know what hell this means), Colgate Cavity Protection, Colgate Children Toothpaste ... ah ah hmmm What the heck which one to choose. Like this, other brands also have versions Crest, Aquafresh in jazzy glazy covers. You will go mad looking at all this.

Now it does even stop here. There are different flavors in toothpastes. Regular mint, spearmint, peppermint, then anise, apricot, bubblegum (looks like for children), also cinnamon, fennel, neem, ginger, vanilla, lemon, orange, pine. Yeh kya khane ka cheez hai. There are varieties in the form of gel and in the form of paste. So I stood there whether to sort it by brands, or sort it by flavors or sort it by price. One more option simply close your eyes whichever your hand touches take it. Options, options options..... Why do you want to make life complex man! See in India I would simply choose Pepsodent regular. This is not the first time I am buying in toothpaste in Walmart. Actually my previous experiments till now have been sad. In the first month I chose Aquafresh some flavor it was ok types. After looking at an Ad in TV I chose Crest Pro-health. This was costly and worst. The slushy, glutinous like a tar of road and never could stand on the brush. Now I have taken some Colgate Total clean mint. I am not happy with this also. It doesn't give out any foam at all when you brush, well! I am not expecting foam like a shaving cream but something at least. I don't know there are so many brands more when will I get the one with which I can be comfortable with.

There are these thing again. FDA approved toothpaste. American Dental Associated recommended toothpaste. Dentist recommended toothpaste. I wonder how would dentist really maintain these 32 teeth. Will they never have any tooth problem. Do they have more wisdom teeth. Still after using all these dentist recommended products people don't stop showing to them.


Now toothbrush also share the same story. I stood at one place there were so many toothbrush of just electrically operated. Kitna automation hai baap US mein. Brush bhi koyi manual nahi karta. Looking at that I thinking; manual normal brush nahi hai kya. Oh! at the other rack. There are brushes with soft, mild, hard bristles. Now after making a big decision of a selecting a brand of toothpaste, I didn't had any patience left to analyse which brush. Picked up something and came out. At the billing counter realized damn! that simple brush costs $4.5 which will last for 2 months in my hand. Every morning my this ceremony of brushing teeth lasts for 10-15 mins till all my teeth start crying and shouting Bas kar baba bas kar clean hogaya mein. My Mom also tells me "Kya daath saaf kar raha hai, ya bartan dho raha hai".

Finally the conclusion is my search for the right kind of toothpaste hasn't ended yet...

6 comments:

Anonymous said...

good story, u have written..........have a look at my photo blog man.

8Mile said...

Every other commodity here has so many categories and it becomes very difficult to make a choice. A Single company itself has so many sub brands as you noted. I have a solution to your problem. Why don't you have a look at the prestigious Candlewood cupboard where you can find a Brush, tooth Paste. Less choice, Less confusion...

Btw, bahut research kiya hain tune toothPastes pe. It's time for me to buy a tooth paste man, hellllppp meeeee !!!! ;-)

8Mile said...

and ya...quite a good observation and a very well written Blog.. :-)

Anonymous said...

wow...wat a blog...

I will say..this was the "paper" on ToothPaste...kamal ka likha hai..

Yeh sab public ko chuitya banane ka dhandha hai...

Nice parda fash...but at the ned of the day..pic a toothpaste which u like...not judginf it by the slogans and promises it makes...

yo man...it was humorous too....

rads said...

hahahaha, the land of choices. So many choices that you need a manual to choose what works for you ;)

Anonymous said...

VERY TRUE
Only that it is not only that is flooded with incomprehensible types of toothpastes, it is India as well. May be a few lesser than US but then gone are the choiceless days of simple spartan white and red 'Colgate'